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Dropday is a no code all-in-one growth marketing tool and sales channel purpose-built for brands, retailers, and creators to launch product releases, exclusive offers, flash sales, and more—all optimized for social commerce.
Until now, e-commerce has been modeled after a brick-and-mortar store experience that hasn't changed in over 3000 years; (i.e. go to store, browse items, put items into cart, go to checkout, and pay.) But this model falls apart when supply and demand are disproportionate—which happens every day thanks to the amplified reach of social media. You may have experienced this when trying to buy Taylor Swift or Superbowl tickets, an XBOX/PS5, Yeezy sneakers, collectibles, SKIMS, a Stanley Tumbler, Black Friday sale, etc...
This makes new product releases and sales an inefficient, high-risk endeavor, often resulting in bad customer experiences, huge costs, and social backlash 😤.
Because of these inefficiencies, up to 92% of customers are lost due to checkout abandonment, crashes, bots, or because they saw "Sold Out" when trying to purchase. And brands are left with no way to capture or re-engage these customers.
That's why we built Dropday.
We've taken the best thinkers and engineers in Silicon Valley to build the next generation of commerce, purpose-built for today's social world so brands and creators can unlock new revenue streams, acquire more customers, and release without risk.
Our unique process and scalable infrastructure protects primary storefronts from expensive crashes, bots, scammers, cart-jacking, inventory syncing, and payments issues to build trust and deliver better customer experiences.
Using Dropday, brands and creators are growing D2C revenue over over 62% YoY while leveraging never-before-available data-driven insights to optimize pricing, production, and inventory.
Our technology is a completely no-code solution that can be used as a standalone storefront-free social selling tool, or as a sales channel alongside an existing DTC storefront. Dropday works your existing OMS and marketing tools like Klaviyo, Mailchimp, and Shopify.
Dropday helps you answer critical questions like:
Go live in minutes. Simply upload your existing product marketing collateral to create link-based product pages that plug into your existing marketing campaigns and socials.
Dropday pages live at your brands domain but run on our scalable servers—so your primary website stays protected from crashes.
Product pages can be completely white label with no Dropday branding, so they look and feel just like your own site.
Our simple link-based white-label product pages are designed to be shared as a single link across all your socials, existing marketing channels, brick and mortar storefront via QR, and anywhere else you engage with your audience.
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Dropday delivers a fair, reliable, and stress-free experience—and gives fans the opportunity to increase their chances of getting otherwise unattainable products and experiences from the brands they love.
Customers discover Dropday pages via the merchants socials, website, marketing materials, mailing lists, or referrals.
To purchase, customers simply enter their order information and commit to buy.
Shipping, fulfillment, and customer service are all handled by the merchant.
You can start launching and scheduling automated product releases in as little as 10 minutes.
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There is NO coding or technical knowledge required.
You can fully onboard and start launching products in as little as 10 minutes.
Dropday plugs into your existing marketing materials and product release workflow. To start, merchants only need to have product marketing collateral and an audience.
Most merchants create and schedule their product releases in just a couple of minutes using their existing collateral.
Sharing across all social platforms, mailing lists, and marketing materials makes it easy for your most important content to be seen and engaged with by your audience.
You can also use QR codes to generate online traffic in offline places such as retail storefronts, stadiums, concerts, galleries, and auditoriums to drive customers to your drops.