Turnkey drops—from prelaunch to sold out

Dropday is a platform brands use to reliably and fairly launch viral limited releases. Dropday helps prevent crashes, bots, scammers, and delivers a fair experience for all—so your products go into the hands of real fans, not resellers or flippers.

Limited release product drops have come a long way from their origins in streetwear and sneaker culture. Not only are major brands across industries—from McDonald’s to Louis Vuitton to IKEA—embracing product drops, but contemporary brands like Supreme and SKIMS have skyrocketed in popularity thanks to the drop business model that keeps customers wanting more.

In 2022, a top 10 sneaker brand dropped an exclusive pair of shoes. Traffic to the site soared. The sneakers sold out. On the surface, everything went as planned. But behind the scenes, something was wrong. A post-sale audit of this sneaker drop found that over 97% of the activity was inorganic—clicks, visits, and requests from bots designed to snatch up stock for resale at huge markups.

Of the 1.7 million visitors who tried to access the drop, less than 100,000 were playing fairly. Massive bot numbers like this are becoming increasingly common for drops. It should be no surprise why—the global sneaker resale market alone is now worth an estimated $10 billion.

If these are the winners of the botting and reselling business, who are the losers? The retailers and their genuine customers.

This is why we built Dropday, to:

- Deliver a fairer, more engaging experience
- Block bots & abuse
- Ensure your site can deliver on demand
- Boost sales with scarcity marketing
- Build anticipation & hype
- Curate your brand with channel management & DTC
- Nurture loyalty with Invite-only access

Benefits for brands are clear:
- Increased brand awareness, affinity & community
- Increased brand equity
- Increased sales & hype with drops instead of discounts
- Cultivated relationships with loyalty programs
- Memorable customer experiences
- Boosted sales of the core product range

Dropday is a platform to quickly launch reliable product pages that are built to scale huge traffic, defeat bots, and go viral using incentives.

Companies simply upload their product information to get a live product page that can handle huge traffic, defeat bots, inventory holds, and high-converting 1-click checkout.

Dropday pages live on your own domain, and are completely white label so they look and feel just like your own site. Dropday pages can be used on your website, across your socials, and anywhere else you engage with your fans.

Request a demo to learn more

Dropday gives fans a much higher chance of winning, and offers fair, transparent chances of snagging limited releases from the brands they love.

Customers discover your Dropday page on your website or socials and hit "Join Drop".

They instantly see their chances of winning and can participate in chat directly with the brand and other users to boost their odds.

When they win, they receive a link to a simple one-click checkout (with your branding).

If they aren't lucky this time, their odds go up for the next drop they participate in.

Shipping, fulfillment, and customer service is all handled by the brand.

You can launch a limited release product page in as little as a day. Here's how it works:

• Choose a plan above and hit "Get Started".
• Tell us more information about your brand, traffic requirements, and feature needs.
• We'll setup your brand's Dropday profile and your first product release for you.
• Share your page on your social platforms like Instagram, Twitter, YouTube, TikTok, anywhere your customers are.
• If you added chat, this is your chance to engage customers, answer questions, and reward loyal users.
• Once your drop ends you'll get paid directly and receive a list of verified orders to fulfill.
• If you choose we can send you reduced-price shipping labels to help with fulfillment.

Dropday works for everyone—individuals, Fortune 500 companies, and everyone in between. If you're looking for certain features, for instance if you would like to handle payment/checkouts on your platform or have custom integration requirements, select the 'Custom' tier and Contact Us to discuss custom solutions and pricing.

Dropday is a completely turn-key end-to-end solution for brands. You will only need your existing product and brand assets to launch products. For custom solutions, we work together with your development team for integrations, special requirements or features.

Sharing your Dropday page on every social platform you have makes it easy for your most important content to be seen and engaged with by all of your followers. You can even use QR codes to generate online traffic in offline places, and drive people to your links.