get 10x from your releases

TURN missed opportunities into loyal customers.

Dropday helps brands and retailers convert missed opportunities into loyal customers.

Our all-in-one platform makes launching in-demand products and experiences simple, fair, and reliable.
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the smartest way to launch products

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Capture revenue from missed opportunities

Adding Dropday as a sales channel helps you capture revenue left on the table during high-demand product releases.
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Unlock up to 72% more revenue*
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Capture 5-10x more customers and data
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5x higher conversions
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Unique insights and business intelligence tools not available anywhere else
*vs traditional releases; Average across all Dropday drops
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Discover your true demand and leverage it to generate more

Dropday lets you know exactly how many customers will pay regardless of inventory‚ÄĒso you can optimize pricing and production strategies. Control the balance between rewarding loyal customers and acquiring new ones.
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Discover exactly how many customers will purchase
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Lower CAC with incentivized referrals
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Boost retention and acquisition
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Deliver amazing customer experiences
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Discover and reward your biggest advocates

Find out which customers promote your brand the most and fortify those relationships with VIP rewards.
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Discover who is promoting your brand the most
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Incentivize customers to perform actions that benefit your brand by offering increased chances.
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Retain customers who miss out by giving better chances next time, discount codes, or access to private releases.
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Deliver exclusive access offerings

put your releases on autopilot

We know how hard it is to launch a new release‚ÄĒDropday's all-in-one platform takes care of the hard stuff so you can focus on your business.
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Simple

Launch reliable limited release drops in minutes‚ÄĒeliminating the risks and costs of custom solutions.
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Fair

Our drops prevent bots, and let fans benefit your brand to boost their odds even more‚ÄĒso products go to real customers.
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Reliable

Dropday ensures pages stay up during critical times, and keeps the orders flowing reliably with best-in-class infrastructure.

Committed
to fairness

The Fair Play Certified seal shows customers your commitment to fair and transparent releases‚ÄĒfollowing a set of rules enforced by Dropday‚Äôs cutting-edge technology.
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Protected Entry

AI bot protection, scammer prevention, and advanced entry de-duplication.
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Boosted Odds

Fans can take actions to improve their chances‚ÄĒlike joining your next drop if they miss out.
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Committed

To participate, fans must put real skin-in-the-game.
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Bot-Free

Dropday removes the advantages of bots ensuring products go into the hands of real customers.
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Randomized

Cryptographically fair and secure algorithms build trust.

frequently asked questions

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What's Dropday?

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Dropday is an end-to-end e-commerce sales channel for brands and retailers to launch in-demand limited release products and experiences that are simple, fair, and reliable.

Dropday helps sellers forecast demand while preventing site crashes, bots, scammers, and cart-jacking to build trust. So sellers can optimize their pricing and production strategies, and unlock revenue by converting missed opportunities into loyal customers.

Dropday can be both a completely stand-alone social-first commerce solution, or as an additional sales channel alongside an existing storefront such as Shopify, Squarespace, etc.

Simple link-based product pages are built to be social and shared as a single link across all social channels and campaigns. Perfect for an Instagram drop-in-bio.

Sellers receive exclusive business and customer intelligence tools to uncover true demand, optimize pricing / production strategies, and drive customer acquisition and retention.

Using Dropday, brands can start answering crucial questions like:

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How many could we have sold?
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Did we price this correctly?
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How can we unlock revenue from customers who couldn't purchase?
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How many customers did we drive to competitors?

Why do we need Dropday?

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Limited release product drops have come a long way from their origins in streetwear and sneaker culture. Not only are major brands across industries‚ÄĒfrom McDonald‚Äôs to Louis Vuitton to IKEA‚ÄĒembracing product drops, but contemporary brands like Supreme and SKIMS have skyrocketed in popularity thanks to the drop business model that keeps customers wanting more while building brand equity.

In 2022, a top 10 sneaker brand dropped an exclusive pair of shoes. Traffic to the site soared. The sneakers sold out. On the surface, everything went as planned. But behind the scenes, something was wrong. A post-sale audit of this sneaker drop found that over 97% of the activity was inorganic‚ÄĒclicks, visits, and requests from bots designed to snatch up stock for resale at huge markups.

Of the 1.7 million visitors who tried to access the drop, less than 100,000 were playing fairly. Massive bot numbers like this are becoming increasingly common for drops. It should be no surprise why‚ÄĒthe global sneaker resale market alone is now worth an estimated $10 billion.

If these are the winners of the botting and reselling business, who are the losers? The retailers and their genuine customers.

This is why we built Dropday, to:
¬†¬†¬†¬†¬†‚Äʬ†¬†Deliver the fairest, most engaging experience possible
¬†¬†¬†¬†¬†‚ÄĘ ¬†Block bots & abuse
¬†¬†¬†¬†¬†‚ÄĘ ¬†Ensure your site can deliver on demand
¬†¬†¬†¬†¬†‚ÄĘ ¬†Boost sales with scarcity marketing
¬†¬†¬†¬†¬†‚ÄĘ ¬†Build anticipation & hype
¬†¬†¬†¬†¬†‚ÄĘ ¬†Combine and grow audiences in one place
¬†¬†¬†¬†¬†‚ÄĘ ¬†Curate your brand with channel management & DTC
¬†¬†¬†¬†¬†‚Äʬ† Nurture loyalty with Invite-only access and turnkey exclusivity

Benefits for brands are clear:
¬†¬†¬†¬†¬†‚Äʬ† Increased sales and conversion
¬†¬†¬†¬†¬†‚Äʬ†¬†Increased brand awareness, affinity, and community
¬†¬†¬†¬†¬†‚Äʬ† Increased brand equity
¬†¬†¬†¬†¬†‚Äʬ† Cultivate deeper relationships with loyalty
¬†¬†¬†¬†¬†‚Äʬ† Create memorable customer experiences

Using Dropday, brands can start answering crucial questions like:
¬†¬†¬†¬†¬†‚Äʬ† How many could we have sold?
¬†¬†¬†¬†¬†‚Äʬ† Did we price this correctly?
¬†¬†¬†¬†¬†‚Äʬ† How can we unlock revenue from these customers?
¬†¬†¬†¬†¬†‚Äʬ† How many customers did we drive to competitors?
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How does Dropday work for brands and retailers?

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Dropday is an end-to-end e-commerce platform for brands and retailers to launch in-demand limited release products and experiences that are simple, fair, and reliable.

Dropday helps sellers forecast demand while preventing site crashes, bots, and scammers to build trust, optimize demand, and unlock revenue by converting missed opportunities into loyal customers.

Dropday can be both a completely stand-alone social-first commerce solution, or as an additional sales channel alongside an existing storefront such as Shopify, Squarespace, etc.

Sellers receive exclusive business and customer intelligence tools to discover true demand, optimize pricing / production strategies, and drive customer acquisition and retention.

Simply upload product information to get a reliable link-based product page to share across all social channels and campaigns.

Dropday pages live on your brands domain, and are completely white label so they look and feel just like your own site. Dropday pages can be shared on your website, across your socials, and anywhere else you engage with your fans.

Request a demo to learn more.

How does Dropday work for customers?

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Dropday delivers a fair, reliable, and stress-free experience that gives fans opportunities to increase their chances of getting limited release products and experiences from the brands they love.

Customers discover Dropday drop pages via the brands website, marketing materials, mailing lists, referrals, or socials.

To join, customers simply enter their order information and commit to buy. Customers can take actions to benefit the brand in order to boost their chances of success.

Customers are automatically notified when they win, and if not, they can automatically receive increased chances on that sellers next drop.

Shipping, fulfillment, and customer service are all handled by the Seller.

How quickly can I set up Dropday for a limited release product launch?

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Brands and retailers can set up and launch limited release drops in minutes. Request a Demo‚Äć

How much technical knowledge is needed to launch products using Dropday?

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Dropday is a complete end-to-end product release solution and requires zero technical knowledge or engineering. To start dropping, sellers only need to provide product information, images, and place to share their drop. Most sellers create and schedule their drops in just a couple of minutes.

How can I drive more traffic to and through my Dropday page?

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Sharing your Dropday page across all social platforms, mailing lists, and marketing materials makes it easy for your most important content to be seen and engaged with by your audience.

You can even use QR codes to generate online traffic in offline places such as stadiums, concerts, galleries, and auditoriums to drive customers to your drops.

Request a DEmo