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Dropday is an end-to-end e-commerce sales channel for brands and retailers to launch in-demand limited release products and experiences that are simple, fair, and reliable.
Dropday helps sellers forecast demand while preventing site crashes, bots, scammers, and cart-jacking to build trust. So sellers can optimize their pricing and production strategies, and unlock revenue by converting missed opportunities into loyal customers.
Dropday can be both a completely stand-alone social-first composable commerce solution, or as an additional sales channel alongside an existing storefront such as Shopify, Squarespace, etc.
Simple link-based product pages are built to be social and shared as a single link across all social channels and campaigns. Perfect for an Instagram drop-in-bio.
Sellers receive exclusive business and customer intelligence tools to forecast demand, optimize pricing / production strategies, and drive customer acquisition and retention.
Using Dropday, brands can start answering crucial questions like:
Limited release product drops have come a long way from their origins in streetwear and sneaker culture. Not only are major brands across industries—from McDonald’s to Louis Vuitton to IKEA—embracing product drops, but contemporary brands like Supreme and SKIMS have skyrocketed in popularity thanks to the drop business model that keeps customers wanting more while building brand equity.
In 2022, a top 10 sneaker brand dropped an exclusive pair of shoes. Traffic to the site soared. The sneakers sold out. On the surface, everything went as planned. But behind the scenes, something was wrong. A post-sale audit of this sneaker drop found that over 97% of the activity was inorganic—clicks, visits, and requests from bots designed to snatch up stock for resale at huge markups.
Of the 1.7 million visitors who tried to access the drop, less than 100,000 were playing fairly. Massive bot numbers like this are becoming increasingly common for drops. It should be no surprise why—the global sneaker resale market alone is now worth an estimated $10 billion.
If these are the winners of the botting and reselling business, who are the losers? The retailers and their genuine customers.
This is why we built Dropday, to:
• Deliver the fairest, most engaging experience possible
• Block bots & abuse
• Ensure your site can deliver on demand
• Boost sales with scarcity marketing
• Build anticipation & hype
• Combine and grow audiences in one place
• Curate your brand with channel management & DTC
• Nurture loyalty with Invite-only access and turnkey exclusivity
Benefits for brands are clear:
• Increased sales and conversion
• Increased intelligence and better forecasting
• Increased brand awareness, affinity, and community
• Increased brand equity
• Cultivate deeper relationships
• Create memorable customer experiences
Using Dropday, brands can start answering crucial questions like:
• How many could we have sold?
• Did we price this correctly?
• How can we unlock revenue from these customers?
• How many customers did we drive to competitors?
Dropday is a unified composable commerce solution for brands and retailers that makes launching in-demand limited release products and experiences simple, fair, and reliable.
Dropday helps sellers forecast demand while preventing site crashes, bots, and scammers to build trust, optimize demand, and convert missed opportunities into revenue.
Dropday can be both a completely stand-alone social-first commerce solution, or as an additional sales channel alongside an existing storefront such as Shopify, Squarespace, etc.
Sellers receive exclusive business and customer intelligence tools to forecast true demand, optimize pricing / production strategies, and drive customer acquisition and retention.
Simply upload product information to get a reliable link-based product page to share across all social channels and campaigns.
Dropday pages live on your brands domain, and are completely white label so they look and feel just like your own site. Dropday pages can be shared on your website, across your socials, and anywhere else you engage with your fans.
Request a demo to learn more.
Dropday delivers a fair, reliable, and stress-free experience that gives fans opportunities to increase their chances of getting limited release products and experiences from the brands they love.
Customers discover Dropday drop pages via the brands website, marketing materials, mailing lists, referrals, or socials.
To join, customers simply enter their order information and commit to buy. Customers can take actions to benefit the brand in order to boost their chances of success.
Customers are automatically notified when they win, and if not, they can automatically receive increased chances on that sellers next drop.
Shipping, fulfillment, and customer service are all handled by the Seller.
Brands and retailers can set up and launch limited release drops in minutes. Request a Demo
Dropday is a complete end-to-end product release solution and requires zero technical knowledge or engineering. To start dropping, sellers only need to provide product information, images, and place to share their drop. Most sellers create and schedule their drops in just a couple of minutes.
Sharing your Dropday page across all social platforms, mailing lists, and marketing materials makes it easy for your most important content to be seen and engaged with by your audience.
You can even use QR codes to generate online traffic in offline places such as stadiums, concerts, galleries, and auditoriums to drive customers to your drops.
