Limited release product drops. Logo. Dropday © 2023

Go beyond product releases 🔥

Launch drops from end-to-end in minutes. Secure, reliable, and fair.

Fair and gamified product releases. Dropday © 2023

Grow customers. Meet demand. Allocate fairly.

Dropday handles the hard stuff about drops—fairness, protection from bots and crashes, inventory holds, buyer verification, secure checkout, and more.

100% white label product pages look and feel like your website.

Shopify and Stripe logos

Fair Play

Simple rules, transparent odds, and Fair Play Certified help you prioritize genuine fans over bots and scalpers.

peer referrals

Grow customers as fans share to increase their chances and participate over multiple days.

Less bots,
more chances

Less competition from bots means more hope for customers with higher chances vs traditional first come, first serve systems.

Social chat boosts chances of winning.

Link-based product pages built for modern social commerce

Turn customers into ambassadors with transparent chances, 7-day drops, and peer referrals.

  • Link-based pages live across all social channels, where customers already are. No strorefront required.

  • Buyers can increase chances by promoting drops to friends and followers.

  • Drops can run up to 7 days, turning releases into engaging events.

  • Buyers put skin in the game with upfront card holds. Winners are charged automatically for 100% conversion.
Fair Play Certified seal. Dropday © 2023

Fair Play Certified

Every product release on Dropday is Fair Play Certified. It's our dedication to ensuring fairness between Buyers and Sellers, powered by the latest technology to uphold the rules.

Only humans win
Advanced Bot Protection—
Only Humans Can Win
One entry per person
One Entry Per Person
Fair chances and room to improve
Equal Opportunities
to Increase Chances
Secure on-click checkout
100% Conversion

Ready to handle the demand 🔥

Give buyers a fair chance and control massive online traffic without downtime, checkout, or inventory problems.

  • Reliably deliver great customer experiences with enterprise-grade server scaling and uptime

  • Verified customers and automatic checkout with 100% conversion means no cartjacking or bots

  • Securely handle inventory holds, payments, and order management

Product drops that handle high traffic.

Do more with drops

More revenue, more trust, lower CAC, and lower risk vs traditional product releases.


More likely to share exclusive info


Customer satisfaction vs other channels


Increased conversion


Increased brand affinity after participating in a drop

Pricing for Creators to Fortune 500s

Simple pricing with no hidden fees. Setup and drop product releases in minutes.


5% + cost

  • 👉 SMS signup
  • 👉 Peer referrals
  • 👉 Fair distribution
  • 👉 Bot protection
  • 👉 Transparent chances
  • 👉 Boost odds
  • 👉 Fair Play Certified
  • 👉 Crash protection
  • 👉 Multiple draws
  • 👉 Guaranteed allocations
  • 👉 Loyalty rewards
  • 👉 Run til sold
  • 👉 Afterparty (Post-drop)
  • 👉 Secure checkout
  • 👉 Payment verification
  • 👉 Email support


  • All the features in Platform plus...
  • 👉 Custom domains
  • 👉 Custom solutions
  • 👉 OMS / Payments integrations
  • 👉 Custom integrations
  • 👉 Priority support

  • Let us know your companies requirements.

    We work directly with your team to create custom solutions to make your next product release memorable.


Dropday is a platform for sellers to reliably and fairly launch scalable and fair limited releases. Dropday helps prevent crashes, bots, scammers, and delivers a fair experience for all—so products go into the hands of real fans, not resellers or flippers.

Limited release product drops have come a long way from their origins in streetwear and sneaker culture. Not only are major brands across industries—from McDonald’s to Louis Vuitton to IKEA—embracing product drops, but contemporary brands like Supreme and SKIMS have skyrocketed in popularity thanks to the drop business model that keeps customers wanting more.

In 2022, a top 10 sneaker brand dropped an exclusive pair of shoes. Traffic to the site soared. The sneakers sold out. On the surface, everything went as planned. But behind the scenes, something was wrong. A post-sale audit of this sneaker drop found that over 97% of the activity was inorganic—clicks, visits, and requests from bots designed to snatch up stock for resale at huge markups.

Of the 1.7 million visitors who tried to access the drop, less than 100,000 were playing fairly. Massive bot numbers like this are becoming increasingly common for drops. It should be no surprise why—the global sneaker resale market alone is now worth an estimated $10 billion.

If these are the winners of the botting and reselling business, who are the losers? The retailers and their genuine customers.

This is why we built Dropday, to:

- Deliver a fairer, more engaging experience
- Block bots & abuse
- Ensure your site can deliver on demand
- Boost sales with scarcity marketing
- Build anticipation & hype
- Curate your brand with channel management & DTC
- Nurture loyalty with Invite-only access

Benefits for brands are clear:
- Increased brand awareness, affinity & community
- Increased brand equity
- Increased sales & hype with drops instead of discounts
- Cultivated relationships with loyalty programs
- Memorable customer experiences
- Boosted sales of the core product range

Dropday is a platform to quickly launch reliable product pages that are built to scale huge traffic, defeat bots, and go viral using incentives.

Companies simply upload their product information to get a live product page that can handle huge traffic, defeat bots, inventory holds, and high-converting 1-click checkout.

Dropday pages live on your own domain, and are completely white label so they look and feel just like your own site. Dropday pages can be shared on your website, across your socials, and anywhere else you engage with your fans.

Request a demo to learn more

Dropday gives fans a higher odds of winning, and offers fair, transparent chances of snagging limited releases from the sellers they love.

Buyers discover your Dropday drops on your website or socials and hit "Join Drop".

We require buyers to enter their purchase information upfront and authorize a card hold to put skin in the game.

When buyers win, checkout happens automatically for 100% conversion.

If buyeres don't win, you can choose to send them a consolation prize.

Shipping, fulfillment, and customer service is all handled by the seller.

You can drop limited product releases in minutes. Here's how it works:

  • Choose a plan above and hit "Get Started".
  • Tell us more information like traffic requirements, and feature needs.
  • We'll setup your Dropday profile and your first product release for you.
  • Share your page on your social platforms like Instagram, Twitter, YouTube, TikTok, anywhere your customers are.
  • Once your drop ends you'll get paid directly and receive a list of verified orders to fulfill.

Dropday works for everyone—individuals, creators, Fortune 500 companies, and everyone in between. If you're looking for certain features or have custom integration requirements, select the 'Enterprise' tier and Contact Us to discuss custom solutions and pricing.

Dropday is a complete end-to-end product release solution for sellers. You will only need existing product and images to launch product releases.

Sharing your Dropday page across all social platforms makes it easy for your most important content to be seen and engaged with by your audience. You can even use QR codes to generate online traffic in offline places, and drive people to your drops.